About the project. WID (Wardrobe ID) is a service—a personal digital wardrobe that helps people consciously manage their style and create outfits with the help of AI. Our project has already received industry recognition: in 2026, it won the GSEA Russia competition. We are not stopping there and continue to develop a product that can change the way people manage their personal style and wardrobe. Terms • Remote format and flexible schedule (20 hours per week) • Internship duration of 3–4 months, with the possibility of joining the team afterward • Work on a real product at the production launch stage • The team includes SMM specialists who are ready to answer any questions that arise • Direct interaction with the founder and the team • Participation in shaping the brand and communications • Opportunity to test ideas and see the results • A strong case study for your portfolio • Opportunity to transition to paid collaboration based on strong results Responsibilities • Building and developing the product’s presence on social media (Instagram, Telegram, TikTok) • Creating content: posts, stories, short videos (Reels / Shorts) • Developing a content plan and working with the brand’s tone of voice • Analyzing the audience, engagement, and content effectiveness • Working with feedback: comments, direct messages, and reviews • Monitoring trends, competitors, and the information landscape in fashion and tech • Preparing reports and proposals to improve the SMM strategy Required skills and tools Content distribution across channels and platforms Content strategy development Content project management Yandex Metrica Mandatory candidate requirements • Visual content skills and proficiency with basic editing tools • Independence and adherence to deadlines Additional candidate requirements • Interest in the fashion industry, style, and visual content • Understanding of digital marketing and the specifics of social media • Experience managing accounts (personal or commercial) Selection process 1. Resume screening 2. Test assignment 3. Interview