JustPlateIt

About the project. What has been done The project has gone from hypothesis to a working product and live demand testing — by a single founder, without a technical team: Hypotheses and problem space — key hypotheses about the user and their pains have been formulated. Customer development — a series of interviews have been conducted, pains and demand confirmed, incorrect assumptions cut off. MVP planning — based on validated insights, the composition and logic of the MVP have been defined. Working prototype — an interactive prototype with full business logic has been developed (not a clickable mockup, but a live calculation). Site with backend — a landing page with paid early access and its own backend has been launched (payment processing, consent recording), fully compliant with Federal Law 152 (document set, personal data processing on a Russian server). Paid conversion test — advertising has been launched to verify real conversion to payment. Marketing research : target audience identified, first successful advertising channels found Conversion results (average): 4% to payment Verdict: conversion is almost three times above the market median for pre‑orders of a product that does not yet exist. This is a strong signal, the market is alive and the project is interesting to users