Premium segment clothing brand

About the project. After the global brands left the Russian market, I faced difficulties in finding quality, comfortable, and resilient clothing, especially since I worked in an office. Repeated frustrations after each shopping trip prompted me to launch the eponymous brand TANA HOMITZ, and my goal became creating a Russian brand of world‑class caliber in the premium segment. I defined the brand’s core mission, values, and directions, released women’s and men’s collections, leather accessories, and home accessories. Within the brand’s first year, we have already achieved early successes—collection shows at Fashion Style Russia and Grand Fashion Days, articles and features in fashion magazines, an award in the “Unique Concept of the Year” category, an interview for a fashion magazine, and a podcast for emerging designers. The brand is actively growing, maintaining social media presence on Instagram and Telegram. I am assembling a team of specialists to develop the brand together and achieve shared goals and interests. Brand mission – to become the most unique global brand that changes people’s lives by improving their quality of life and level of living through fostering self‑love, personal freedom, motivation for success, and heightened social responsibility. Brand values: Passion – deriving pleasure from every process of my work and reflecting it in my products Freedom – awareness of one’s individuality and worth, freedom of choice and expression Success – continuous development, improvement, realizing potential, and achieving goals Quality – creating the best by elevating my experience and skill Self‑love – expressing love and care at every stage of development, turning flaws into strengths Social responsibility – not fearing risk, being responsible and balanced, participating in charitable events Conceptual directions of the brand have been defined – eco‑fashion and sustainable development, philanthropy, a trade‑in program. I am looking for creative and goal‑driven people with an active life stance, ready to build a strong brand with me and leave their mark on fashion history. It is important that you share my values, are willing to take risks, and possess entrepreneurship and resilience. As with any startup, all initial investments go into creating collections, and it’s crucial to understand that, despite my desire, I cannot afford large fees. If you are ready to start this fascinating journey in the fashion industry with me and, like me, want to make the world a better place, welcome—I would be thrilled to work with you!) Creating a clothing brand requires not only hard work but also significant financing, so I am also seeking additional investment.